Summary
Date Posted: Wednesday, October 12, 2022 , Base Salary: Not Disclosed

JOB DETAILS:

Main roles and responsibilities
• Plan and execute digital marketing strategies including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Develop projects to create content that are upselling WFA products.
• Publish digital marketing content online and implement email marketing campaign
• Conduct market research and create digital marketing campaigns and promotions to attract new customers.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Researching ways to penetrate new markets that will aim at attracting more customers to Work Force Africa.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• In Collaboration with the IT Department, manage WFA website and maintain it, keeping best practices in mind.
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Create content for press releases, by-line articles and keynote presentations
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Key qualifications
• Bachelor’s degree in marketing, BBIT or equivalent.
• Proven working experience as digital marketer-Minimum of three years of work experience
• Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Good communication and analytical skills
• Up to date with the latest trends and best practices in online marketing and measurement


Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified candidates to apply through talent@workforceafrica.co.ke  on or before 20th October 2022 quoting the job title and the salary expectation on the subject line.
Please note Workforce Africa does not charge candidates for job placement.


All Jobs

QUICK ALERT SUBSCRIPTION