Summary
Date Posted: Friday, December 16, 2022 , Base Salary: Not Disclosed

JOB DETAILS:

What you will do
• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Education and Experience Requirement
• Bachelor’s degree required.
• Minimum 5-7 years of experience working in a strategic marketing capacity
• Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Key Knowledge Requirement
• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner
• Collaborate and build consensus
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
• Lead and shape consumer research

Work Focus
• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus
• Communicate with both internal and external parties
• Responsible for sharing information and influencing others

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified? Go to The Coca-Cola Company on careers.coca-colacompany.com to apply

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