Summary
Date Posted: Wednesday, September 28, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Overview
Duties
The Digital Production Coordinator works under the direct supervision of the Strategic Content Coordination Specialist (SCCS) or Public Affairs Officer (PAO) designee, and has no supervisory responsibilities. Is responsible for the production of all visual and multimedia elements of Mission public engagement, including design, creation and/or acquisition of customized visual and multimedia content, which is disseminated online, in person or via traditional broadcast. Creates compelling visual content for all Mission outreach materials by assessing visual aspects of the Kenyan media environment, public preferences for visual content formats and dissemination channels, and the impact of Mission visual materials.
Administers key exchange programs and is responsible for overseeing grants and complex projects approved and/or funded by the Department of State.

Requirements:
Experience:
• This position requires a total of at least four years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising or mass communications purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.]
• Administers key exchange programs and is responsible for overseeing grants and complex projects approved and/or funded by the Department of State.

Job knowledge:
• Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and communities function. Must have detailed knowledge of the attitudes of target audience groups, and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the Kenyan communications landscape is required. General knowledge of digital promotion techniques, audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
• Must have general knowledge of all sources of USG strategic content: Department of State (DOS) guidance, functional and regional bureau digital communications materials, Mission multimedia content (e.g., ambassadorial and other speeches; public events), sources of third party content. Detailed knowledge of legal regulations and procedural guidelines affecting use of visual and multimedia content as well as copyright and other restrictions on use of materials is required. General knowledge of U.S. foreign policy in Kenya and comprehensive knowledge of the Public Diplomacy (PD) mission, its role in the Mission goals, and of both traditional and online engagement tools and programs used to convey U.S. foreign policy to the public is required.

Education Requirements:
• An associate’s degree or two years of full-time university studies in design, advertising, mass communications, or local equivalent is required.
Evaluations:
Language:
• Level 4 (Fluent) Speaking/Reading/Writing English is required.
• Level 4 (Fluent) Speaking/Reading/Writing Swahili is required.

Skills and abilities:
• Analytic skills: Must have strong analytic skills to identify target audiences. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms. Must be able to analyze content from multiple sources (internal and third-party) and determine when and how to use it in Mission visual products.
• Communication/Interpersonal skills: Must have excellent, documented visual story-telling, written, and oral communication skills to create and adapt visual, audio and printed material for dissemination in English. Must have strong interpersonal skills to maintain Mission-wide collaboration on the creation of visual and multimedia content. Must be able to contribute to Strategic Content Coordination (SCC) discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels. Must have excellent customer relations and interpersonal cross-cultural communication skills. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must be able to brief U.S. officers and visitors on Kenyan communication patterns and trends in digital tools and content dissemination channels for visual communication. Must be able to interpret between English and Kiswahili for discussions of content production.
• Management skills: . Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Mission preferences for producing and sharing visual and audio content. Must be able to plan, prioritize and manage multiple projects such as marketing, information or advocacy campaigns, and oversee associated project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content, in collaboration with the SCC team.
• Technical skills: Must have detailed knowledge of multiple formats, digital tools and platforms for visual content creation, editing (audio, visual, multimedia and graphic), and distribution through traditional and digital channels. Must be able to create and use photo and video sharing sites, podcasts, video and other digital products, and be familiar with webinars, gaming, gamification theories, contests and other interactive immersive platforms. Must be highly skilled in use of digital software and editing tools, content databases, and reporting tools. Must be familiar with audience analysis and analytic tools (i.e., Hootsuite, Google Analytics, et al). Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required. Must have good numerical skills to be able to use statistical analyses of audience segments and track impact of Mission digital products.


Work Hours: 8

Experience in Months: 48

Level of Education: Bachelor Degree

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