Summary
Date Posted: Friday, August 09, 2019 , Base Salary: Not Disclosed

JOB DETAILS:
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Duties and Responsibilities
• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Write, develop, and strategize online content production and scheduling
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Job Skills: Not Specified

  Requirements and Qualifications
• 3+ years’ of proven experience in online sales and marketing.
• 3+ years’ experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong written and verbal communication skills

Job Education Requirements: Not Specified
Job Experience Requirements: Not Specified

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Job application procedure
Click Here to Apply & Read more https://www.brightermonday.co.ke/job/social-media-and-digital-marketing-expert-5x9xkx 

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