Summary
Date Posted: Sunday, February 05, 2023 , Base Salary: Not Disclosed

JOB DETAILS:

The Social Media Assistant will work with the wider Marketing & Communications team, to implement strategies aimed at maximizing brand awareness, advancing the desired brand voice and image of the ICEA LION Brand, to our desired audiences in the digital/online/social media space.The key role of the Social Media Assistant is to support brand-related activities of ICEA LION Group’s digital/online/social media properties and audiences.

Key Responsibilities:
• Develop and implement a content calendar for the content to be posted on designated social media channels
• Source for relevant and impactful content for ICEA LION’s digital channels to keep our communities of fans and followers engaged and excited about our brand
• Maintain the records, logs, reports and analyses for our digital/online/social media platforms and audiences
• Champions the desired brand image and voice on ICEA LION’s digital/online/social media platforms and audiences
• Provide key audience/platform insights, trends and best practice (including competitor analysis) that inform and deliver on strategy as well as provide innovation ideas/insights to enhance our products and services
• Co-ordinate weekly and monthly reports to track progress and report on performance using metrics/tools such as Hootsuite
• Champion customer and user experience on ICEA LION’s digital channels
• Execute ongoing and approved digital/online/social campaigns according to brand guidelines
• Support the digital/online/social media requirements of corporate/staff initiatives so as to deliver on corporate objectives
• Support sales/business development by monitoring and providing insights on lead generation from our digital platforms and audiences
• Deliver on the Service Level Agreements (SLAs) with the ICEA LION Multi-Channel Contact Centre and other project teams
• Partner with other departments to ensure proper digital/online/social media messaging and relevance
• Support the ICEA LION Intranet Community initiatives and engagement
• Continually develop competencies in line with personal and professional goals in order to deliver on functional objectives

Skills & knowledge
• Knowledge of digital/online/social media platforms, audience management and analytics
• Copy writing skills
• Strong written communication skills are necessary with an emphasis on grammar/ spelling excellence
• Must demonstrate the ability to write professionally for varied audiences
• Good interpersonal skills
• Good organization and planning skills with the ability to prioritize and multi-task
• Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
• Strong team member and ability to promote a positive atmosphere throughout the organization.
• Must be a self-starter and take initiative
• High level of energy with the ability to work under pressure in fast paced environment
• Capable of working with minimum supervision, able to manage time and meet tight deadlines

Education & Experience
• Diploma/ Bachelors’ Degree in Marketing, Communications or any other relevant field
• 1 years’ experience in social media/ community management


Work Hours: 8

Experience in Months: 12

Level of Education: Postgraduate Degree

Job application procedure

Interested and qualified? Go to ICEA Lion Group on icealion.co.ke to apply


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