Summary
Date Posted: Thursday, September 23, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Industry Research and Insights
• Analyse research from various data sources – primary vs secondary research, in country vs across the region, trading currency vs analytical currencies, first party vs third party data. Provide relevant insights to drive sales in East Africa.
• In-market Currency Management:
• All media briefs and proposals to include in-market media currency, where applicable.
• Quarterly updates to be presented to East Africa Team looking at both Total TV market and DMS.
• Close feedback loop with Head of Business Enablement on in-market currency fluctuations or recommendations.
• Exploit the Telmar planning/PCA tool to uncover key market insights and debate preparation for agencies.
• Roll-out Go-to-market – understand, follow up, own and implement the process for the EA team.
• New Business Growth - update the team monthly with succinct spend reports and strategic highlights of underspending clients or highlight new business growth (this is over and above category decks)
• Provide input into the development of the overall divisional strategy
• Gain exposure to our various tools and dashboards to further enhance reporting and interpretation of viewership, becoming a specialist in these tools
• At times assist with, as well as present, industry related webinars
Reporting and Analytics
• Develop and manage reporting and analytics tools and dashboards to support the sales teams
• Implement best practice methodologies in reporting and analysing data
• Bring your strength to the team to add improvements and recommendations.
Digital
• Embracing our ecosystem and understanding the viewer journey
• An understanding and level of embracing digital. Our business is in a digital transformation drive
• VOD and live streaming being a growing portion of our business model.
• Building out our digital viewing audience clusters – available via our DMP
Media Strategy
• Assess various tactical solutions for the various segments
• Decide on macro approaches to meeting client needs and identify effective campaign opportunities
• Design creative media solutions across the various DStv offerings and platforms to adequately address client objectives and challenges and deliver holistic solutions
• Formulate and develop go to market presentations that detail opportunities within the DMS portfolio of channels and offerings
• Have the ability of agile thinking, think ‘out of the box’ to assist some markets that don’t have the privilege of an abundance of available research.
Stakeholder Management
• Develop and manage key stakeholder relationships across the business, including both internal and external clients as well as key partners and alliances
• Analyse the primary needs of each stakeholder and partner to close any gaps
• Collaborate with the rest of the media strategists within the DMS business to structure unique and relevant media solutions to address client’s needs

Work Hours: 8

Experience in Months: 48

Level of Education: Bachelor Degree

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Job application procedure
Interested and qualified? Go to Multichoice Kenya on www.linkedin.com to apply 

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