Summary
Date Posted: Friday, July 30, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Restaurant Marketing Manager

Marketing Manager Job Description
1. Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
2. Deploying successful marketing campaigns from ideation to execution
3. Experimenting with various organic and paid acquisition channels
4. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
5. Deploy successful marketing campaigns and own their implementation from ideation to execution
6. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
7. Produce valuable and engaging content for our website and blog that attracts and converts our target groups
8. Build strategic relationships and partner with key industry players, agencies and vendors
9. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
10. Oversee and approve marketing material, from website banners to hard copy brochures and case studies
11. Measure and report on the performance of marketing campaigns, gain insight and assess against goals
12. Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications:
• MUST have at least 3 years experience in the hospitality industry, (Restaurants and Hotels)
• Must be 26 years and above
• Must have demonstrated knowledge in the local socio-economic setting
• Basic knowledge in social media handling

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8 36

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Job application procedure
Interested and qualified candidates should forward their CV to: operations@mercado.co.ke  using the position as subject of email.

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