Vacancy title:
Push Marketing Specialist

Jobs at:
BuyRent Kenya

Deadline of this Job:
Open Until Fillled

Duty Station:
Kenya

Summary
Date Posted: 6th December 2018 , Base Salary: Not Disclosed , Employment Type: Full-Time

About the Company

JOB DETAILS:
We are a young and dynamic Real Estate Marketplace/ Technology company headquartered in the Nairobi. Our company has a passion to create real estate marketing solutions for Kenya’s real estate professionals

Push Marketing Specialist

Job Description

Role Summary: Creating marketing campaigns and working with the company’s PR Coordinator lead to see them executed.

Reporting into: BRK Marketing Manager
Marketing Channels: Email, Mobile Apps, WhatsApp and SMS

KEY RESPONSIBILITIES
Organizational:

• Communicate with colleagues and share insights on Slack
  
• Utilise Trello to update task status
  o Weekly coordination and training with direct report

Reporting:

• Update the Channel Master as required
  
• Analyse KPIs performance and gather insights to improve the channel
  
• Monthly completion of channel actuals vs targets in forecasts

Functional:

• Write, have approved, execute and conclude channel improvement briefs on time
  
• Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
  
• Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
  
• Support new offline and online projects/initiatives by the businesses
  
• Manage channel ad placements and blast campaigns
  
• Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
  
• Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
  
• Draw insights on best practices, campaign enhancements, and new industry trends
  
• Coordinate with design and content teams for visual assets and content

KEY RELATIONSHIPS

• Push Marketing Channel Expert
  
• Marketing Manager – Property
  
• Push Marketing Colleagues
  
• Content Marketer
  
• CRM Support Agent
  
• Graphic Designer
  
• PR Coordinator

KEY SKILLS AND COMPETENCES

Required:

• Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
  
• Experience with web analytics tools such as Google Analytics
  
• Strong analytical and reporting skills with a keen attention to detail
  
• Ability to work in a fast-paced, team environment
  
• Basic understanding of HTML for email template coding
  
• A fast learner and all-around team player

Desired:

• Working experience in online marketing
  
• University degree in Marketing, IT, Economics or a related field
  
• Practical understanding of email and mobile marketing concepts
  
• Strong copywriting skills for creating compelling messages