Summary
Date Posted: Thursday, September 24, 2020 , Base Salary: Not Disclosed

JOB DETAILS:
Lapaire is a dynamic and engaged panafrican startup disrupting the eyewear market in Africa. At Lapaire, we believe that everyone should be able to see well! Unfortunately, getting quality prescription glasses still remains tedious and costly. This is why we offer free vision tests and affordable eyeglasses . We are committed to delivering a unique experience to our customers, and a product that fits their needs so that buying eyeglasses becomes a real pleasure.
The Press Relations & Communication Assistant will work in close collaboration with the Head of Communication for Africa and the East African country teams. The position covers the countries in the East African zone where Lapaire Glasses is currently operating as well as countries where the group is starting operations. .

His job will be composed of 3 main tasks
Quickly take ownership of the Lapaire Glasses group’s history
• Understand the history, brand and objectives of the Lapaire Glasses Group
• Participate in the drafting of communication tools: press releases, press kits, etc.
• Carry out a press review on the Optics sector every week.
Build and manage solid press list for Lapaire’s press campaigns
• Contribute to and follow Lapaire Glasses’ communication agenda
• List and select relevant media for the Lapaire group
• Identify the relevant sections/issues & journalists for press campaigns
• Update press files
Become the Lapaire Glasses press interface for East Africa
• Get in touch with journalists & send press releases
• Conduct follow-up by phone & email
• Organize press visits & interviews with country managers
• Monitor press coverage

Personal skills to be successful in this job
• Rigor/Method: clearly organize your press files and keep them up to date.
• Strong interpersonal skills: You get along easily with strangers, you like to get in touch with journalists. At ease on the phone and in physical appointments.
• Excellent communication skills: You know how to interest an audience and get your messages across, you are transparent with your superior.
• Total Integrity: You are trustworthy in your work & respect professional secrecy.
• Dynamic: You never run out of energy to call and reactivate journalists.
• Motivated and passionate: You love your job and talk about your company.
• Writing skills: You like to write and adapt your speech to your target audience.
• Team spirit: Sharing and growing as a team, knows how to work in a transversal way.
• Motivated to join the adventure? Send us your CV and cover letter

Candidate profile
• Validated University degree in Communication, Press Relations or Journalism.
• A first internship in Press Relations or Corporate Communication is highly appreciated.
• The candidate is expected to be fluent in English, both written and spoken, and to have a good command of Word & Excel, as well as Google Document & Google Sheet.

Job Education Requirements: Not Specified

Job Education Experience: Not Specified

Work Hours: 8

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