Summary
Date Posted: Thursday, January 28, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
HydroIQ is a smart metering device that is plugged into the existing water supply network, turning the traditional water system into a smart water grid. HydroIQ is installed at the households to monitor consumption in real-time, and allow consumers to pay for only the water they consume on a pay as you go basis using mobile money.
Position: Head of Executive/user acquisition and marketing specialist/sales executive
Job description
To support the development and execution of acquisition strategies and measurable growth, we are seeking a user acquisition and marketing specialist. This position is responsible for acquiring users, increasing usage and engagement, and supports users of its platforms, apps and services – using various channels, and converting potential users into active daily users. This role requires creative thinking, designing, communicating and executing highly effective campaigns to accelerate the growth of a dynamic network of users. .

Responsibilities
• Plan, manage and execute performance-based user acquisition across various advertising channels
• Analyze data and optimize campaign performance based on LTV and ROI evaluation.
• Creating on-brand copy and artwork targeted individually for social media channels, website, email, and in person outreach efforts.
• Storytelling and capturing the mission of Measure through all marketing gateways.
• Monitor, optimize and report performance of campaigns on an ongoing basis against KPIs, and implementing successes into learnings.
• Take responsibility and ownership of BTL marketing strategies.
• Working closely with marketing and product to organize and manage a content calendar.
• Brainstorm and test new ways to effectively reach and engage with consumers.
• Maintain our brand position & voice in every execution, adhering to brand guidelines & ensuring consistency across all channels.
• Maintain & manage customer acquisition communications through company digital channels with savviness.

Job Skills: Not Specified

Qualifications
• Obsessed with measurement; data-driven.
• Experience of driving growth and meaningful engagement within a startup, agency, or similar environment through digital channels, and search marketing.
• Experience working within a startup, agency, or similar environment is a plus Passion for analytics, advertising, and data.
• Background in Graphic Design is a plus.
• Creative energy, confidence, self-motivation.
• Bachelor’s Degree in Marketing, Business Development, Strategic Management or equivalent qualification.
• 2-3 years of relevant experience.

Job Education Requirements: Not Specified

Why Work with Us.
• Competitive compensation package.
• Open work environment with access to all levels of leadership.
• Strong career path & networking opportunities to help you reach your professional goals.
• A great opportunity to change the water sector through technology.

Work Hours: 8

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Job application procedure
Send CV to careers@hydroiq.co.ke with the position as the subject of the email

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