Summary
Date Posted: Tuesday, October 11, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Marketing Officer

Job Summary
Managing and implementing marketing strategies to promote the company’s products, services, campaigns or events that align with consumer behaviour patterns and corporate goals.

Main Responsibilities
• Develop content that derives human interest and promotes the company verticals across mapped geographical areas.
• Conduct weekly focused Email Marketing Campaigns for selected verticals to specific markets.
• Conduct weekly review with the sales team on the total leads received, leads quoted, leads dealt with leads not dealt with from marketing campaigns.
• Design landing pages on prioritized products and publish relevant campaigns and keywords on Google Ads to generate traffic to the pages.
• Create compelling adverts on Google Ads with relevant keywords for the selected verticals and mapped geographical areas.
• Satisfying client requests for communication updates and maintaining an up-to-date subscriber’s database.
• Coordinating with advertising agencies, media outlets, and other organizations to produce promotional materials such as brochures, flyers, and profiles.
• Monitor progress of all marketing campaigns using various metrics and submit reports of performance.
• Monitor market trends and consumer behaviours to identify sales opportunities.
• Work with internal teams to coordinate and execute internal and external events such as Sales Drives, Exhibitions, and sponsorships among others.

Key Competencies and Qualifications
• A lively and analytical mind: confident, personable and engaging
• Ability to work with a team and be open to discussion and alternative ways of thinking
• Networking and communication skills
• Self-motivated to complete routine tasks independently
• A sound understanding of local and regional security and recent history.
• Bachelor’s degree in marketing, communications or related field.
• At least two years professional experience
• Excellent writing skills
• Knowledge in either Adobe Photoshop, Illustrator, InDesign or Mail chimp or other online marketing software will be an added advantage.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure

Interested candidates should send their comprehensive CV and cover letter to careers@securex.co.ke  indicating on the email subject the position they are applying for by 19th October, 2022. Kindly note only shortlisted candidates will be contacted.


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