Summary
Date Posted: Thursday, October 20, 2022 , Base Salary: Not Disclosed

JOB DETAILS:

Responsibilities:
• Analyzing Coffee production trends, mapping coffee growers and regions and preparing sales forecasts.
• Develop least cost marketing strategies and tactics to grow the market share of the company by signing milling and Marketing Agency Contracts across coffee belt in Kenya
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze customer behavior and adjust email advertising campaigns accordingly
• Developing strategies and tactics to boost the company’s reputation
• Coordinate marketing activities with field officers and manage teams
• Evaluating and optimizing marketing and pricing strategies.
• Coordinating marketing strategies with Trade, financial, Research, and relevant departments.
• Build strategic relationships and partner with key industry players, agencies and vendors
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Overseeing branding, advertising, and promotional campaigns.
• Participating in producing valuable and engaging content for the company’s website and other media that attracts and converts target groups
• Participating in creating marketing material, from website banners to hard copy brochures, case studies, traceability material and "coffee profiles"
• Increasing brand awareness and market share.
• Promoting the company’s brand at trade shows and major industry-related events.
• Work with Directors to break down monthly/quarterly KPIs
• Managing the marketing budget on a monthly, quarterly and annual basis and allocating funds wisely for the company.
• Brief all centralized team members based on your plan - ensure daily/weekly follow up on your briefed activities
• Preparing and presenting quarterly and annual reports to senior management.
• Realtime monitoring and reporting of any sector regulatory changes and adaptation proposals
• Ensure company Compliance to legal and sector expectations in course of duty
• Champion Safety related initiatives, handle special projects and any other assignment allocated by superiors
• Advise farmers on best farming practices
• Self-driven for a sustainable coffee industry
• Create and maintain meaningful relationships with Farmers

Qualifications, Skills and Experience:
• 3 + years’ experience as a marketing manager.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Knowledge of marketing strategies, channels, and branding.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Strong leadership skills
• Excellent planning and organization skills.

Work Hours: 8

Experience in Months: 36

Level of Education: Associate Degree

Job application procedure

Interested and qualified? Go to Louis Dreyfus Company on www.ldc.com to apply

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