Summary
Date Posted: Tuesday, April 05, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Yara East Africa has been in operation in Kenya for the past 25 years; importing and distributing fertilizer to farmers. Yara has also developed crop specific fertilizers (YaraMila, YaraBela, YaraLiva and YaraVita) crop programs to supply complete balanced crop nutrition for a wide range of arable, horticultural, grassland, fruit and forage crops and as well as offering capacity building programs to farmers.

Responsibilities
• This position is based in Nairobi, Kenya and reports to the Country Manager.
• Develop and utilize the marketing strategy to create and implement an integrated omi-channel marketing plan in line with Yara business plan objectives and budgets with a strong focus on return on investment.
• Co-ordinate and develop integrated Yara messaging across various platforms, digital (web, social and applications) and traditional channels in line with brand guidelines and sales strategy requirements.
• Manage all third-party agencies according to budgets from conception through to delivery in line with sales strategy priorities.
• Produce and keep up to date a clear set of brand elements and communication materials in accordance with regional and global standards.
• Ensure that all local product packaging is in line with product specifications and branding requirements.
• Manage marketing budgets for Kenya as agreed in the business plan process, always actively looking for efficiencies to deliver on marketing plan and budget optimization.
• Work with the Country Lead, Commercial Managers and Business Unit to design an efficient channel partner marketing framework.
• Lead and develop the marketing team to ensure productivity, engagement and growth within and beyond their roles.

Profile
• A minimum of 7 years of work experience in a multinational Organization
• 3 years progressive experience in a senior Marketing role
• A minimum of 3 years’ experience in people management
• Proficient in using MS Office (Word, Excel, Outlook)
• Additional Information
• Exposure in market research and analysis as well as events coordination
• Project Management skills
• Go to Market (GTM) implementation
• Communication development and implementation
• Understanding of research (qualitative and quantitative studies)
• Portfolio management through different products
• Innovation and renovation pipeline development and implementation

Work Hours: 8

Experience in Months: 84

Level of Education: Bachelor Degree

Job application procedure
To apply follow this link https://jobs.yara.com/job/Nairobi-Marketing-Manager/792593101/?feedId=264701&utm_source=MyJobMag&utm_campaign=Yara_Linkedin 

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