Summary
Date Posted: Friday, September 16, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Opportunity
We are looking for an individual with strong marketing and communication skills, teamwork, and strong drive to join our Africa marketing team as marketing manager. With a strong background in Product Marketing / Digital Marketing preferably from a B2B business and experience building effective multi-channel campaigns, including social media, other digital, and traditional channels. This is an exciting career opportunity to work in a multinational, Global 500 company that makes global trade happen.

Key responsibilities
• Define marketing strategy for different customer verticals and segments in line with regional business priorities.
• Identify and optimise customer buying journeys as part of vertical campaigns with the objective to increase “share of wallet” of existing customers and to reach and convert new prospects
• Utilise understanding of target customer’s industry, needs, and challenges, to develop compelling content that drives customers down the funnel
• Identify right activation channels based on target customer and buying journey
• Collaborate with cross-functional stakeholders to plan and activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution
• Collaborate with internal and external creative agencies from brief development through asset creation and execution.
• Develop and launch marketing campaigns
• Optimise, track, measure, and report marketing campaign performance to provide clear ROMI

We are looking for
• 5+ years’ experience in campaign Marketing, Digital Marketing, and content strategy with a focus on B2B in the Africa region.
• Experience building multi-channel campaigns, both organic and paid digital, as well as traditional channels.
• A solid understanding of content strategy.
• Experience building multi-channel campaigns.
• A deep understanding of customer buying journey identification, building campaign strategies and content for multiple key points in their journey in order to move them down the funnel.
• Strong stakeholder management skills and ability to manage interfaces at all levels in the organisation.
• Experience in multi-channel marketing performance optimisation as well as campaign performance tracking, measurement, reporting.
• Experience in social selling and Account Based Marketing are a plus.
• Experience in Google Analytics.
• Project management skills managing different projects simultaneously.
• Strong communication skills, enabling you to engage and influence stakeholders.
• Self-starter who excels working independently and as part of a team.
• Strong verbal and written English. French is a plus.


Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified? Go to Maersk Line on www.maersk.com to apply


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