Summary
Date Posted: Wednesday, January 12, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Marketing Manager
Position Summary
Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Marketing Manager 2 Positions.
Brief About Kenya Tourism Board (KTB)
Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations.

Job Details
A Marketing Manager may be deployed to manage Regional Markets, Exhibitions & Events, CRM and Partnerships or Online Marketing.

Key Responsibilities for the KTB Marketing Manager
Management
• Develop policies, strategies and procedures for marketing activities
• Oversee preparation and implementation of marketing strategies
• Manage the marketing budgets for the division
• Define and implement the action plans for their division and achieve the objectives set.
• Manage, supervise and monitor supplier’s performance in the market in order to achieve objectives
• Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
• Mentor, coach and provide leadership to the officers in the region.
• Responsibility for planning and budgetary control of the Online Marketing Budget.
• Manage the creative direction and design of compelling and effective online marketing tools including and not limited to KTBs websites and applications, Campaign ads and campaign landing pages.
• Elaborate the definitive briefings, manage the contracting of media agencies and the international PR agency and follow up on implemented actions
• Monitor, analyse and report Communication and PR results on a quarterly basis
• Lead the planning of events, from start to finish, according to requirements, target audience and objectives
• Provide logistics services to the rest of KTB in the organisation of events (fairs, fam-trips, press-trips, workshops, etc.)
• Design KTB’s events Plan based on the requirements Business Development Department of Product and the regions
• Monitor, analyze and report events results on a quarterly basis
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability
• Plan business intelligence requirements for the industry
• Manage, exploit and sell market knowledge, data and internal and external information to the industry
• Coordinate with KTB CEO and Director of Marketing on training, promotion and support to DMCs, product and market information, marketing advice, event organization, etc.
Business Development
• Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions
• Identify opportunities for cross-market sales
• Develop information/facts of Kenya’s positioning in regions
• Prospect new opportunities and partnerships with the goal of generating revenue for KTB.
• Coordinate with the Business Development Department to generate content for the different audiences (consumers, influencers, stakeholder, sector, etc.), and platforms (web, catalogue, guide, publications, etc.)
• Sell the portfolio of the Services provided by KTB to the sector using the different available channels
• Identify and evaluate potential services to increase the competitiveness of the sector
Marketing
• Identify the marketing communications channels appropriate for the marketing regions
• Originate and implement exhibitions concepts and design
• Ensure that exhibitions are used effectively to improve productivity and increase results
• Monitor & evaluate exhibitions effectiveness as a marketing tool
• Develop and implement KTBs online marketing and advertising strategy in line with the organization’s overall strategy.
• Manage editorial content on various online assets managed by KTB.
• Deliver reporting and insights that measure KTBs performance online.
• Inform acquisition KPIs, including CPA, CTR, Conversions and ROI for online marketing campaigns.
• Review new digital communication technologies and keep KTB at the forefront of developments in online marketing.
• Lead the development, execution and optimization of KTBs online marketing efforts, including Paid Search, Search Engine Optimization (SEO), social media, Display Advertising, Email Marketing and Mobile Marketing.
• Design KTB’s 360º Communication Plan (PR, online / offline advertising, SEO / SEM, website, apps and social networks
• Coordinate promotional activities for events
• Ensuring the database is segmented effectively for targeted marketing activities
• Attract and negotiate collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy
• Monitor the implementation of marketing agreements
Customer Service and Support
• Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty
• Implement CRM strategy and tactics
• Plan and manage the customer needs and the ways of capturing customer data
• Design the CRM campaign plan, in collaboration with the Marketing team
• Oversee direct communications with customers through the CRM
• Track the satisfaction of the sector

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
Interested and qualified candidates are advised to make applications online by 5:00pm 31st January 2022
No hard copy applications will be accepted.
Shortlisted candidates will be required to submit VALID DOCUMENTS to satisfy the requirements of Chapter 6 of the Constitution of Kenya 2010 and will be required to submit among other documents:
• Certificate of Good Conduct from the Directorate of Criminal Investigations;
• Clearance Certificate from the Higher Education Loans Board;
• Tax Compliance Certificate from the Kenya Revenue Authority;
• Clearance from the Ethics and Anti-Corruption Commission
• Report from an Approved Credit Reference Bureau
“KTB is an equal opportunity employer and commits to diversity and gender equality.”
Interested and qualified? Go to Kenya Tourism Board on docs.google.com to apply

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