Summary
Date Posted: Sunday, November 14, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Title: Marketing Manager
Reports to: General Manager
Branch: Head Office
Supervises: Digital Marketing, Social Media Marketing
Overview:
The Marketing Manager is responsible for supporting the company’s sales objectives with clearly defined marketing and advertising campaigns in order to grow inbound sales channels.

Key Areas of Responsibility:
• Responsible for developing and implementing a clear, approved annual marketing plan in line with annual product profitability and sales plans as shared by Management
• Co-responsible for achieving monthly, quarterly, and annual sales targets as defined by Management
• Responsible for building and maintaining strong, consistently positive brand image through relevant online and offline marketing activities from ideation to execution
• Responsible for quality and effectiveness of all marketing materials and online content
• Co-manages the social media marketing budget with social media manager as part of digital spend and supports the planning, implementing of the social media marketing strategy
• Creates, tracks, and actively improves client and product pitches working closely with sales team for higher lead capture, sale closing, and retention
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Works closely with various company department members, including sales, operations, design, and project management to plan, execute and improve marketing initiatives
• Actively cultivates weekly, monthly, quarterly action plans to increase inbound traffic, generate leads, and drive conversions via SEO, content, paid ads, or other tools to support sales and marketing initiatives
• Responsible for staying up to date with the latest marketing, sales, and industry changes, trends, tools, and locally relevant influencers in the field of interior design, construction both online and offline
• Collects customer sales data and analyses customer interactions online and offline while using the information to create comprehensive reports, insights for improving future marketing campaigns
• Responsible for researching and monitoring competitors’ marketing activity and reporting to GM on the same for insights in planning internal sales/marketing activations

Performance Indicators:
• Achievement of monthly, quarterly, and annual sale targets with the sales team
• Quality and effectiveness of marketing executions
• Monthly analytics and reporting with good oversight in planning the right activities for Classic Mouldings Ltd and its subsidiaries

Qualifications:
• Degree in Communications, Marketing or minimum 2+ yrs with marketing or sales management in the construction/real estate or interior finishes industry in Kenya
• Strong oral and written presentation skills
• Strong creative ability and team leadership skills

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

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Job application procedure
Email your applications to info@classic-mouldings.com

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