Vacancy title:
Marketing Manager

Jobs at:
Cars Online Marketplace

Deadline of this Job:
19th September 2018

Duty Station:
Nairobi, Kenya

Summary
Date Posted: 13th September 2018 , Base Salary: Not Disclosed , Employment Type: Full-Time

About the Company

JOB DETAILS:

Job Title: Marketing Manager
Job brief: If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels..

Responsibilities:

•  Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  
•  Deploy successful marketing campaigns and own their implementation from ideation to execution
  
•  Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  
•  Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  
•  Build strategic relationships and partner with key industry players, agencies and vendors
  
•  Be in charge of marketing budget and allocate/invest funds wisely
  
•  Measure and report performance of marketing campaigns, gain insight and assess against goals
  

Requirements:

•  BS/MS degree in marketing or a related field
  
•  Demonstrable experience in marketing together with the potential and attitude required to learn
  
•  Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  
•  Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  
•  Experience in setting up and optimizing Google Adwords campaigns
  
•  Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  
•  Good taste, a sense of aesthetics and a love for great copy and witty communication
  
•  Up-to-date with the latest trends and best practices in online marketing and measurement