Summary
Date Posted: Saturday, September 18, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
About Mint Safari
Mint Safari is a premium travel company focusing on Kenya’s uncommon and luxury holiday destinations. We specifically target the local traveller because we believe that local travellers also deserve to experience the best holiday destinations in Kenya- and we are keen to show them how.
At Mint Safari our number one priority is to deliver a customer experience that is personalized and differentiated from the rest.

The Role
Mint Safari has primarily focused its marketing efforts to Instagram. We would like to diversify to include a wider range of marketing platforms, increase customer engagement, be more effective at connecting with our desired target market and execute a more targeted marketing strategy.
The ideal candidate is highly organized, energetic self-starter capable of supporting development and execution of the company’s marketing strategy and contributing towards Mint Safari’s growth. You will need to display versatility and creativity in order to handle ad-hoc assignments as assigned.

Key Focus Areas
Strategy Support
The Marketing Assistant will apply their expertise and work with the CEO to create a comprehensive marketing strategy for Mint Safari to drive sales and consistently communicate our brand persona.
Strategy Execution
The role will require you to:
• Manage all activities required to execute the strategy
• Manage any budgets necessary for the strategy execution
• Develop monthly marketing plans, content schedules and accompanying collateral/content and executing according to plan
• Ensuring message alignment and consistency across all our marketing channels
• Liaise with Personal Holiday Planners to track performance of various marketing interventions
• Collate lessons on what worked/didn’t work to continuously improve our marketing efforts based on customer feedback/response
• Ensure Mint’s corporate identity is properly maintained across the company
• Benchmark Mint Safari against global luxury travel brands
Digital Marketing
Generate traffic through effective maintenance and updates to our digital platforms and outreach campaigns
• Website; liaise with the team for periodic content updates
• Instagram/ Facebook/Twitter: Create a content calendar, prepare collateral, execute campaigns/ promotions, share performance reports
• LinkedIn: Liaise with the team to create a plan, activate and maintain the company’s LinkedIn profile
• Email Marketing & Periodic [Monthly] Newsletters; Design, content creation, dispatch [customer database management] and reporting
• Influencer Marketing: Engaging and managing digital influencers as guided by the strategy

The Candidate
• Bachelor's degree in Business, Marketing or equivalent
• Is passionate about luxury travel, and out-of-the ordinary experiences
• Is experienced in, and can demonstrate in-depth knowledge of Kenya’s luxury travel sector (highly desired), or you have experience marketing other luxury brands
• Has a minimum of 4 years’ experience in different facets of marketing
• Has a demonstrable interest in global travel trends and brands (added advantage)
• Is capable of driving both strategy formulation and execution
• Is resourceful and proactive
• Is proficient in Microsoft Office as well as Mailchimp & Canva (or other similar applications needed for in-house creation of all our marketing collateral
• Has a basic understanding of SEO, and if you can write, even better
• Has a network provides access to our target market; corporates and high net worth individuals (members’ clubs, business groups, etc)
• Can apply customer data to achieve various marketing outcomes
• Has a keen eye for detail and high-quality standards

Work Hours: 8

Experience in Months: 48

Level of Education: Bachelor Degree

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Job application procedure
If this is you, send an application letter and your resume (not more than 1 page) to careers@mintsafari.com before Sept 25, 2021.
In the subject line, quote what you think is your most relevant or exciting experience e.g. I am an ardent reader of Conde Nast Traveller, or I have worked at [name of luxury brand/hotel/lodge/camp/etc] or I’ve worked at RMA Sales &Marketing department for 2yrs.

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