Summary
Date Posted: Wednesday, November 16, 2022 , Base Salary: Not Disclosed

JOB DETAILS:

Job Purpose
Leverage digital channels to drive Watu's digital presence whilst supporting the development and execution of digital strategies.

Key Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain Watu social media presence on various platforms.
• Analyze the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
• Brainstorm new and creative growth strategies
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Act as a point of contact between the Watu Gari and Brand team to address any digital management/ brand queries or concerns.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels

Knowledge, Skills and Experience required:
• University degree
• 3 years’ experience in digital marketing communications
• Certification in Digital Marketing will be an added advantage
• Demonstrable experience with social media and digital platforms is required
• Proficiency with various digital marketing tools id required
• Sound understanding of digital best practice.
• Integrity and professional skills
• Attention to details
• Ability to work independently and proactively
• Team player and good communicator

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
Interested and qualified? Go to Watu Credit Limited on jobs.smartrecruiters.com to apply

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