Summary
Date Posted: Tuesday, November 22, 2022 , Base Salary: Not Disclosed

JOB DETAILS:

Role purpose:
• As a custodian of the TAI+ brand, maintain and evolve the company’s brands by devising its overall strategy, architecture, positioning, and look and feel to build brand awareness, perception and equity in Kenya and other markets.
• Provide leadership and oversight for insights and strategic developments based on business intelligence, data analytics and customer and consumer behavior to ensure that the organization is wining.
• Shall provide direction and marketing mix recommendations that support the business objectives and collaborate with cross-functional partners to ensure TAI+ is developing the most effective marketing plans to meet targets.
• To ensure robust brand custody by creating powerful integrated communications delivered through an effective mix of channels.
• Lead Marketing Research and Customer insights to support decision-making. To lead in the sourcing of customer insights expertise within the Research & Customer Insights team
• To provide an integrated platform of accessing all the different areas under TAI+. Shall be the champion of ‘consumer focus’ and ‘customer insights’ within TAI+
• To enhance the position of TAI+ with key external stakeholders including the diverse customer to create a receptive market for growth of the brand, enhancing brand equity across customer segments.
• As a critical player in terms of input to the services decisions are driven by actionable consumer/ customer insights in an effort to maximize effectiveness and profitability
• From a range of research and data analysis techniques, identify strategic requirements and lead long-term opportunity development for innovation projects and their fit with overall business strategy for portfolio and TAI+ brand development

Key accountabilities:
• Brand custodian responsible for development of brand architecture and brand guidelines
• Manage the company creative development process at TAI+ to ensure delivery of above-the-line, and below the line advertising materials for execution.
• Management of research and integrated media communications to deliver to strategy.
• Oversee internal coordination of advertising and promotional briefs to deliver world-class advertising with regards to brand, brand assets, sponsorships, and all internal departments.
• Embed and drive the understanding of customer motivation and identification of opportunities that will unlock growth for the business
• Champion and drive world class customer understanding and insights that will drive growth using a variety of best practice and processes
• Putting the customers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain customer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability
• Champion the search and spin of knowledge, information, and ideas that will make Marketing a creative process that appeals to brand/product teams

Key performance indicators:
• Ensuring TAI+ advertising and Communication resonates and delivers world class services and execution and positively contributes to the brand image hence delivering the company promise.
• Positively impact brand health metrics of brand love, brand consideration, net promoter score, etc.
• Champion brand conformity as well as the understanding of the brand framework across the organization.

Excellent brand and service positioning
• Monitoring and reporting on the OPEX budget, maximizing efficacy and efficiency of spend.
• Review approaches affecting the brand equity targets as set by the business. Measure and increase brand equity across targeted customer segments.
• Ensure and maximize ROI with regards to Agency performance, production, and resourcing level
• Management (design and execution) of key brand initiatives ensuring the Safaricom Corporate and brand

Advertising portfolio:
• Oversee co-ordination of internal or external advertising and promotional material ensuring clear and consistent communication is delivered to the customer.
• Pioneering of new ways to connect with customers and analyze different data sources

Core competencies, knowledge, and experience:
Business and Leadership Competencies:
• Agile
• Influence through networks
• Organizational performance
• Planning decisions
• Leads change
• Lead cross-functional programmes with multiple projects

Functional Competencies:
• Uses a range of research and data analysis techniques to identify, prioritize customer segments and their values, attitudes and lifestyles
• Translates data into insights that identify opportunities to drive value in target customer segments
• Builds a brand that connects emotionally and rationally with our customers now and in the future
• Measures and increases brand equity across customer segments
• Refines propositions to maximise acquisition, retention and advocacy over the service lifecycle
• Applies knowledge of marketing processes and techniques to shape propositions.

Technical Competencies:
• Can cohesively pull together Customer Insights and financial performance in Multiyear segment plans.
• Can create compelling segment propositions that give TAI+ a multi-year edge in the market. Plans and executes activities that bring the brand to life across specific segments and touch points.
• Owns and uses P&L knowledge to proactively influence commercial actions for shareholder value creation
• Builds integrated and targeted delivery methods, sets brand-aligned content strategy, and measures impact
• Develops systems, guidelines, and tools to diagnose customer issues.
• Can conduct training of different services to different stakeholders.
• An acknowledged thought leader in your area in your industry; pioneer new ways of creating and delivering value
• Defines KPIs to measure objectives of specific campaigns.

Must have technical/professional qualifications:
• Degree holder in Business Administration/Marketing & Research or relevant degrees
• Minimum of 10 years’ experience in a senior sales, marketing, research, or customer management role
• Leadership skills and experience

Work Hours: 8

Experience in Months: 120

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified candidates to apply through talent@workforceafrica.co.ke  on or before 30th November 2022 quoting the job title and the salary expectation on the subject line.

Please note Workforce Africa does not charge candidates for job placement.



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