Summary
Date Posted: Monday, July 26, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
About mSwali

We at mSwali are on a mission to create fun & rewarding adult learning games, specifically aimed at the African market. We believe that learning promotes overall wellbeing through confidence creation, curiosity & the desire to know more. Our flagship product, mSwali Quiz, is a USSD based Quiz game whose topics focus on the localized African countries & the continent.

About the Role
We’ve got a long and challenging road ahead of us – launching in different African countries to engage African adults – and we can’t do it without an amazing growth specialist! If you’re into gaming and while at work you get into long arguments about last-click attribution, we want to work with you! In this cross-functional role, you’ll be able to learn a lot, and you will have exposure to all levels of the organization. Our growth specialist will be part of the product management team, but will work closely with marketing and engineering.

Job Title: Growth Specialist
Job Type: Full Time
Reporting to: CEO

Key Responsibilities
• Assist in creating & running a system for measuring, reporting, and optimizing key user growth metrics
• Lead in the analysis of these key metrics & other content & engagement related metrics
• Develop strategies and tactics to get the word out about mSwali and use growth hacking techniques to drive mSwali Quiz player growth
• Should be comfortable calling up and talking to users
• Creating strategic partnerships designed to grow mSwali Quiz & using these partnerships to attract new mSwali Quiz players
• Ensure tests get up and running, and willing and able to help product and marketing team interpret results and present them to management without bias
• Assist in deploying successful marketing campaigns
• Experiment with a variety of organic and paid acquisition channels
• Put in place a system for measuring, reporting, and optimizing key user growth metrics
• Keeping up to date with industry activities and trends and researching, analysing and summarizing of market trends
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly

Key Requirements
• At least 2-3 years’ experience in a tech startup or gaming environment.
• Comfortable with big data: to prepare a growth hacking plan, you must be comfortable with existing data. The existing data only tells what the current trend is, and which ideas are working and which are not.
• Think like an end-user: A growth manager must know the customer’s intention. – Analytical skills: Ask questions about the product
• Build hypothesis.
• Analyse the product.
• Take a decision.
• A great growth manager comes from different backgrounds: Having mixed skills of coding or engineering and marketing.
• Imagination: Developing new ideas and working on changes to achieve the expected outcome.
• Should bring a remarkable difference in market trend: Show a rising graph to the market in a very short amount of time.
• Entrepreneurial mindset: Working like it’s your own product.
• Experience in creating & closing strategic partnerships
• Willing to learn what you don’t already know.

Education Requirement: No Requirements

Work Hours: 8

Experience in Months: 24

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Job application procedure
Please e-mail your application to aisha@impactbasics.net 

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