Summary
Date Posted: Thursday, October 21, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
THE COMPANY:
A one-year-old startup, born in a global incubator and boasting two rounds of successful fundraising and rapid traction in its first market, seeks a growth marketing manager & data analyst to work with its international team of 11 highly driven staff/contractors and 3 global industry expert advisors.
The startup currently plays in the consumer goods sector, with products and digital content geared towards the female market in Kenya, our pilot country. We plan to expand swiftly in geography, in products/services (including tech), and of course, in team.
Our brand is progressive, pioneering, client-led, communal, wise, and approachable. The company culture is goal-driven, self improvement oriented, out-of-box thinking promoting, collaborative, compassionate, and hard-working.

THE ROLE:
As a Growth Marketing Manager & Data Analyst you will be responsible for recruiting new customers efficiently and running tests across the funnel to improve conversion rates and engagement rates. If you’re interested in using systematic ways to test and can generate innovative ideas to grow our community while increasing sales, we would like to meet you. You should be able to find new and innovative ways to drive exponential growth and meet company goals.
• Manage a dashboard of key metrics that are tracked daily/weekly; Analyze and own all data across the sales funnel, social media, and D2C e-commerce (website analytics) to suggest innovative strategies to grow users, traffic, conversation rate, revenue and engagement rates.
• Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, affiliate) and conversion rate optimization.
• Lead and own the end user growth strategy, owning all campaigns and providing regular reports on the results of the B2C channel
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level
• Implement activities to drive repeat purchase and grow retention rate.
• Lead Uncover’s Search Engine Optimization (SEO), Search Engine Marketing (PPC, SEM)
• Work closely with marketing and social media team to A/B test and implement strategies for growth, conversion, and engagement
• Work on strategies to improve engagement rates for Email Marketing, Affiliate Marketing
• Constantly look for and implement new and upcoming tools that help analyze data and growth hack. For example: AmandaAI

QUALIFICATIONS:
Our ideal candidate brings most or all of the following traits.
• Previous working experience in SEO, growth marketing for 3+ years (start up experience a plus)
• Previous experience successfully growing an online community with 100k+ followers
• Strong growth track record, with samples and results of past campaigns
• In-depth knowledge of SEO factors and key algorithm updates
• In-depth knowledge of website analytics and D2C e-commerce
• Hands-on experience with web analytics and A/B testing tools
• Solid project management skills: ability to lead and collaborate with team members, prioritize high impact activities, and keep complex projects moving forward.
• Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
• Domain expertise in UI/UX best practices desirable but not required
• Outstanding analytical and problem-solving skills

COMPENSATION:
Fixed salary, based on joint discussions, and the ability to be foundationally core to a global accelerator backed company which aspires to become a household name and affect the lives of millions.

LOCATION:
Nairobi, Kenya or Remote
The ideal candidate can be located anywhere and work remotely.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

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Job application procedure
Please email your CV and optional cover letter to jade@uncoverskincare.co. Interviews will occur on a first come, first serve basis.

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