Vacancy title:
General Manager – Franchising

Jobs at:
Ideon Solutions

Deadline of this Job:
10th December 2018

Duty Station:
Kenya

Summary
Date Posted: 28th November 2018 , Base Salary: Not Disclosed , Employment Type: Full-Time

About the Company

JOB DETAILS:

Our client in the micro-lending industry seeks to employ a General Manager to head the franchising business of the Organization. They will be responsible for developing franchising opportunities and for offering continuous support to franchisees, to ensure the overall success of the franchisor as well as the franchisee.

Responsibilities
Strategy

•  Manage operational budgets and ensure sales targets are met;
  
•  Ensure accurate preparation, and timely submission of management reports to management and the Board;
  
•  In-charge of sales and marketing strategy;
  
•  In-charge of product innovation and development of new products;
  
•  Grow the business portfolio, oversee operation of marketing activities/programs, and development of marketing strategies in the company;
  
•  Periodically conduct external and internal business analysis to understand, and adapt to changing client needs;
  
•  Implementing branding strategy to ensure brand visibility;
  
•  Build and maintain strategic relationships with key stakeholders;
  
•  Ensuring the highest levels of customer experience by championing the brand, leading the review and development of standards.
  Franchise Opportunity Marketing
  
•  Prepare and execute the marketing strategy for Company’s’ franchisee opportunity: attracting newer franchisees.
  
•  Develop the budget for franchise development. Monitor and ensure that budgets are met.
  

Franchisee Identification, Selection and Development

•  Identify and research potential markets to launch new franchisee and advise CEO/Board of new opportunities;
  
•  Screen potential franchisee by analyzing investment requirements, franchisee’s potential, and financials, franchisee experience and vision;
•  Finalize the deal with franchisee by negotiating terms and conditions of each franchisee agreement; and
  
•  Responsible for the launch and development of the franchisee as per the agreed terms and conditions.
  Franchisee Management
  
•  Assist in the development of Franchise Business Plans;
  
•  Ensure the financial performance and revenue targets of the franchisee is achieved through analysis of its Profit & Loss and KPIs;
  
•  Work as point of contact between the franchisee and the franchisor, and ensure that any issues/concerns are aptly and timely addressed;
  
•  Support the day-to-day management of franchise. Advice and support franchisees with all areas of their business including: customer relationship, staffing and recruitment, finances and payments, cost control, expansion;
  
•  Ensure franchisor suggested systems/ processes are deployed & practiced in the franchisee;
  
•  Develop sales and marketing tools, work out on sales promotional activities to support the franchisees;
  
•  Ensure that Company’s brand is communicated and maintained in all franchisee communications and marketing activities;
  
•  Develop the franchise audit plan and conduct the audits;
  
•  Executes Quarterly sales objectives with regular tracking and progress reports;
  
•  Ensure that the franchisee is in compliance with legal and statutory policies and procedures; and
  
•  Franchise legal responsibilities – ensure franchise agreement renewals, fee/ payment collection, and keeping franchise agreements up to date with current legislation.
  

Franchisee Training & Development

•  Develop the training program for the franchisee;
  
•  Conduct the trainings as per the program; and
  
•  Ensure that franchisee and its staff are trained enough to provide the service experience in line with Company’s customer policies.
  

Requirements

•  Bachelor’s degree in Commerce, Business Administration, Economics, Statistics, Sociology, or related disciplines; Masters’ degree will be an added advantage;
  
•  Possess professional qualification in Marketing with a minimum of diploma level; and
  
•  MUST have at least five (5) years’ experience in a busy sales or marketing department in a senior position preferably in the insurance, FMCG, hospitality or financial industry.