Summary
Date Posted: 08th January 2019 , Base Salary: Not Disclosed , Employment Type: Full-Time , Currency: Ksh

JOB DETAILS:

We are a young and dynamic Real Estate Marketplace/ Technology company headquartered in the Nairobi. Our company has a passion to create real estate marketing solutions for Kenya’s real estate professionals
Job Description
Role Summary: Creating marketing campaigns and working with the company’s PR Coordinator lead to see them executed.
Reporting into: BRK Marketing Manager
Marketing Channels: Email, Mobile Apps, WhatsApp and SMS
KEY RESPONSIBILITIES
Organizational:
• Communicate with colleagues and share insights on Slack
• Utilise Trello to update task status
• Weekly coordination and training with direct report
Reporting:
• Update the Channel Master as required
• Analyse KPIs performance and gather insights to improve the channel
• Monthly completion of channel actuals vs targets in forecasts
Functional:
• Write, have approved, execute and conclude channel improvement briefs on time
• Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
• Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
• Support new offline and online projects/initiatives by the businesses
• Manage channel ad placements and blast campaigns
• Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
• Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
• Draw insights on best practices, campaign enhancements, and new industry trends
• Coordinate with design and content teams for visual assets and content
KEY RELATIONSHIPS
• Email and Mobile Marketing Expert
• Marketing Manager – Property
• Email and Mobile Marketing Colleagues
• Content Marketer
• CRM Support Agent
• Graphic Designer
• PR Coordinator
KEY SKILLS AND COMPETENCES
Required:
• Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
• Experience with web analytics tools such as Google Analytics
• Strong analytical and reporting skills with a keen attention to detail
• Ability to work in a fast-paced, team environment
• Basic understanding of HTML for email template coding
• A fast learner and all-around team player
Desired:
• Working experience in online marketing
• University degree in Marketing, IT, Economics or a related field
• Practical understanding of email and mobile marketing concepts
• Strong copywriting skills for creating compelling messages

Job application procedure
Please send your application to careers@buyrentkenya.com