Summary
Date Posted: Thursday, September 24, 2020 , Base Salary: Not Disclosed

JOB DETAILS:
Lapaire is a dynamic and engaged panafrican startup disrupting the eyewear market in Africa. At Lapaire, we believe that everyone should be able to see well! Unfortunately, getting quality prescription glasses still remains tedious and costly. This is why we offer free vision tests and affordable eyeglasses . We are committed to delivering a unique experience to our customers, and a product that fits their needs so that buying eyeglasses becomes a real pleasure.
Location: Nairobi, Kenya - to start as soon as possible
The Digital Advertising Specialist will develop online media campaigns to increase both brand notoriety and purchase consideration. He/she will be part of the Marketing team and will report directly to the Head of Marketing for Africa. .

His job will be composed of 2 main tasks
Design digital media campaigns aligned with business goals
• Embody Lapaire Glasses’ brand, values and mission
• Coordinate the creation of digital content across different channels
• Develop online advertising (Facebook ads, Google ads, etc.) to boost brand awareness and purchase consideration
Maintain a strong online company voice through social media
• Liaise with Marketing, Sales & Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI (return on investment) & KPIs (key performance indicators)
• Provide regular report to direct manager

Personal skills to be successful in this job
• Altruism: Money is important but helping others is even more satisfactory for you.
• Creative & resourceful: You have tons of ideas & like to follow new content trends
• Curious: Discovering new things is exciting to you
• Rigorous & well organized: You never get lost & keep good track of your tasks
• Reactive: You convert ideas into actions in no time
• Highly motivated and passionate: You always want to go beyond your objectives

Candidate profile
• Solid background in digital advertising (Facebook ads, Google ads etc.) and content creation is required for this job
• Excellent communication and writing skills in English
• Comfortable working with Google sheet/Excel

Job Education Requirements: Not Specified

Job Education Experience: Not Specified

Work Hours: 8

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