Summary
Date Posted: Thursday, August 15, 2019 , Base Salary: Not Disclosed

JOB DETAILS:

Job Summary: As the Demand Generation Manager, you will be responsible for generating interest and leads at the top of the funnel in a multi-channel strategy. We’re looking for a data-driven experimenter willing to work intimately with our sales team and the head of marketing to help define and refine programs that target, nurture, and interest our target market. The purpose is to use marketing to accelerate the development of the sales pipeline. Responsible for balancing the company’s account-based marketing initiative with the broader strategy, management, and execution of our outbound marketing campaigns, the ideal candidate will understand or is interested in implementing best practices and processes for lead generation, target marketing, and end-to-end buyer’s journey analysis. This role is expected to build and refine marketing programs, making adjustments based on A/B testing, campaign results, and team feedback. .

Job Responsibilities:
• Lead marketing and sales effectiveness through CRM and marketing automation
• Assist in forecasting and management of a budget based on CPA, ROI and LTV targets.
• Execute campaigns on time, on target and on budget through effective planning, logistics and implementation
• Contribute to the strategy and drive the execution of the company’s ABM initiative, orchestrating requirements within Marketing and across Marketing and Sales
• Develop audience segmentation definitions in coordination with Product Marketing and Sales, and then hypothesize what will work for different segments and develop it into a campaign is essential in demand generation.
• Consistently report on core KPIs, and overall marketing performance against budget and strategy.

Job Skills: Not Specified

Job Qualifications: Not Specified

Job Education Requirements: Not Specified

Job Experience Requirements: Not Specified

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Job application procedure
Interested and qualified? Go to BitPesa career website on www.linkedin.com to apply

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