Summary
Date Posted: Tuesday, October 11, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Communications Lead Africa

ESSENTIAL CHARACTER TRAITS
Customer focus, drives results, nimble learning, decision quality, instills trust, collaborates, self-development, optimizes work processes, action oriented, communicates effectively, cultivates innovation and values differences.

RESPONSIBILITIES & DELIVERABLES
Ensure the implementation of Heifer’s PR/Brand Strategy for Africa (40%)
• Custodian and gatekeeper of corporate narrative/DNA.
• Ensure adoption of all aspects of approved PR/Brand DNA in all content –documents, presentations, brochures, adverts, and speeches.
• Ensure that corporate narrative is deeply entrenched in all internal and external communication and visual expression.
• Ensure that corporate narrative is deeply entrenched in all internal and external communication and visual expression.
• Direct Heifer Africa brand positioning business wide through cross functional and cross-team co-ordination and cooperation.
• Serve as a champion for internal PR/corporate narrative.
• Influence the tone, look, and feel of shared media platforms with close coordination with the Global Communications Team.
• Receive strategic direction and manage relationships/information flow with retained PR consultants.
• Provide feedback and observations towards refining or re-thinking strategies.

Position Heifer appropriately in the public domain. (20%)
• Key media interface.
• Key event organizer.
• Identifies suitable positioning opportunities.
• Mitigates reputation risk.
• Ensure top of the mind awareness for Heifer and achieve the highest visibility in
• the development sector in key media, by ensuring 80% positive media mention.
• Position Heifer for thought leadership through visible collaboration and participation across Africa.
• Identify suitable programs, events and initiatives for media leveraging and positioning.
• Assist with developing the business case for Heifer and ensure visibility with key
• business media, government and the local donor community.
• Ghosts write opinion pieces positioning Heifer Africa experts as thought leaders.

Responsible for Heifer Africa content development - content, look and feel across all media and engagements (20%)
• Assist with development of speeches/presentations/brochures/
• infomercials/ short clip videos.
• Assist with responses to media enquiries.
• Manages all executive external and internal communication.
• Provide high quality, consistent program and thematic content based on approved communication and brand DNA in multiple media channels including press, web, and social media.
• Ensures that content, look and feel positions Africa as aspirational and Heifer as:
• A partner in progress – an organization that prioritizes Africa because of the abundant opportunities in Africa.
• An organization that desires local collaboration with farmers, government, local donors, and international community.
• Competing for big ticket funds.
• Implementing signature projects which enhance local food securityand know Africans can help themselves.
• Interested in climate change impact and issues of water in the Sahel region.
• Deep understanding of Africa after 45 years.
• Collaborate with Global Communications Team on production of high-quality audiovisual context.

Coordinates interaction with critical stakeholders (15%)
• Assist executive management to prioritize and manage engagement with critical stakeholders in media, donor
• community, partnerships, government, and regulators.
• Co-ordinates critical stakeholder management.
• Assists corporate spokesperson(s).
• Minimize friction with critical stakeholders.
• Scans the environment from time to time and identifies future or perceived challenges for Heifer.
• Develop critical stakeholder matrix and expectation management document to be revised from time to time (as needed).
• Develop reputation risk register – identify key reputation risk and advice executive management how to mitigate the same.
• Work with retained consultants and Global Communications Team to implement crisis management document scenario planning and shelf ready responses.
• Develop quarterly schedule of interactions between identified critical stakeholders and executive management.
• May perform other job-related duties as assigned (5%)

Minimum Requirements
• Bachelor’s degree in social sciences, humanities, or related degree plus a minimum of five (5) years’ experience in a reputable PR/Brand consulting firm, PR, or Corporate Communications at a large corporate organization preferably multi-national. Excellent written and verbal communication skills.

Preferred Requirements
• Master’s degree in social sciences, humanities, or related degree, plus three (3) years’ experience in a reputable PR/Brand consulting firm, PR, or Corporate Communications at a large corporate organization preferably multi-national. Excellent written and verbal communication skills.

Most Critical Proficiencies
• Knowledge of public relations work applied across all forms of media.
• Strong writing, editing and presentation skills.
• Demonstrated knowledge and skills of building networks, partners and
• collaborations for media and positioning.
• Negotiation skills including ability to listen and persuade.
• Work with a global mindset preferably with demonstrated experience in working
• at local, and global levels.
• Demonstrated experience of working with diverse cultural groups, and gender equity approach.
• Experience in taking complex ideas and capturing in accessible ways and
• multiple formats – briefing papers, positioning pieces, publications, press
• releases, and social media.
• Experienced in identifying and managing sensitive media issues and crisis
• Ability to collaborate and build positive working relationships with multiple internal and external partners.
• Experience with the design and implementation of results-oriented
• communication strategies.
• Demonstrated experience managing and/or facilitating events, small convenings,
• and forums of experts preferred.

Essential Job Functions and Physical Demands
• Ability to inspire and support the team and give expression to Heifer’s mission
• through word, media, and public relations activities.
• Constant face-to-face, telephone and electronic communication with
• colleagues and the public.
• Ability to confidently give oral presentations and impromptu speeches to a wide range of audiences.
• May require constant sitting and moving, working at a computer for extended
• periods of time, as well as occasional bending and lifting.
• Ability to effectively plan, prepare, and present material and speeches for
• publication that conform to prescribed style and format.
• Outstanding English writing skills and oral communication skills are essential.
• Willingness and ability to travel as needed.
• Willingness and ability to work outside of normal business hours.
• Ability to work with sensitive information and maintain confidentiality


Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

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