Vacancy title:
CMI, NRM and Growth Analytics Manager
Jobs at:
UnileverDeadline of this Job:
26 August 2021
Summary
Date Posted: Thursday, August 12, 2021 , Base Salary: Not Disclosed
JOB DETAILS:
Main Job Purpose
This role entails work focused on 2 key distinct job aspects – Consumer Market Insights (CMI) & Net Revenue Management (NRM), with the output being identifying and assessing relevant growth opportunities for Unilever East Africa from a geography, category, channel & revenue perspective. The work will be done by a small team & this team will be lead by the Growth Analytics & CMI Manager. The job relies on working with the team using analytical abilities to deep dive into data from multiple sources to come up with relevant growth opportunities. The job also entails working with the Country Leadership Teams & the Country Category Business Teams (CCBTs) to instill a culture of data & insight driven action and provoke action around the growth opportunities.
The person will lead a small team and have dual reporting into the CMI Director, Africa and Manager Director (MD), East Africa.
The CMI vision is to inspire, provoke and drive transformation action. In this role, you will contribute to delivering the CMI vision by assisting the Africa CMI Director to business partner the East Africa Leadership Team (LT), and help deliver the EA strategy (as part of the broader Africa strategy).
You will provide support to key marketing and Customer Development (CD) business partners and leaderships, mainly in the area of proactively identifying growth opportunities. The role is not only about ensuring the EA business has the right data to grow – but more importantly it is about turning this data into insights and actions that will drive strong growth. This will include strategic understanding of Markets, Categories, Customers and Channels at the regional level. Along with Channel and Category Development (CCD) CMI Director, you will also be responsible for the leading the relationship with our key agency partners.
NRM is a key growth pillar for Unilever by identifying and unlocking revenue opportunities using different pillars. The job entails working closely with the global NRM team to unlock NRM lead growth opportunities for East Africa starting with Home Care as the lead category and then for BPC & F&R categories.
Job Summary
• Support the CCD CMI Director to deliver a holistic insight & growth plan
• Provide deep, proactive locally relevant insights & trends to power growth of the business, as well as enable trend-led innovation and strategy powered by data.
• Provide support to local CCBTs; going beyond performance management input, to partnering to drive growth by division
• Pricing and promotional insights though ongoing insight via NRM
• Integration of Division and Country Insights in CCBT’s and CDLT’s
• Identifying and landing cross country, cross category strategic research to shape the strategy and drive growth. For example : Retail and Channel trade and opportunities, de-averaged demographic/economic/geographic opportunities. Distribution opportunities.
• Work collaboratively with CMI COEs to tap into the wealth of specialist capabilities within CMI as well as our partner agencies to maximise the impact from these specialist teams
• Bring power of Advanced Analytics COE to power NRM/pricing as well as inputs for dynamic resource allocation (DRA) decisions
• Partner with CMI Content and Connect COEs. to transform how we “Connect” with consumers based on relevant “Content” based on deep understanding on Consumer Journeys and Path to Purchase
• Partner with CMI U-Innov8 to embed new tech-enabled research techniques (relevant to EA), to deliver the mission of 2X impact in ½ the time and ½ the cost
• Run consumer connection programmes to ensure that EA keeps the consumer at the heart of everything it does
Key Requirements
• Confidence and comfort in working with data / numbers and being analytically sound
• 3+ yrs of relevant work-ex: one or more of: Marketing, Finance, Analytics, CD, digital
• Confidence in working with Business Partners and solving problems
• Creative problem solving & ability to deploy pragmatic & innovative solutions
• Wok autonomously & make decisions independently
• Work collaboratively – ability to orchestrate regional and cross-category level work; as well as deliver in partnership with agencies
• Leadership: delivering strategy; driving growth through people; influencing skills; motivating others
• Strong organizational awareness & good business acumen
Women and People living with a disability are encouraged to apply.
Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus, if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Work Hours: 8
Experience in Months: 36
Level of Education: Bachelor Degree
{module 312}
Job application procedure
Interested and qualified? Go to Unilever on careers.unilever.com to apply
All Jobs
{module 316}
Join a Focused Community on job search to uncover both advertised and non-advertised jobs that you may not be aware of. A jobs WhatsApp Group Community can ensure that you know the opportunities happening around you and a jobs Facebook Group Community provides an opportunity to discuss with employers who need to fill urgent position. Click the links to join. You can view previously sent Email Alerts here incase you missed them and Subscribe so that you never miss out.