Summary
Date Posted: Monday, September 13, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
JOB PURPOSE
The Brand and Marketing Executive is accountable for delivering a broad range of branding and marketing initiatives and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and build a strong brand.
The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth
The role’s key metric is sales contribution and brand popularity with an aim to increase market share and deliver incremental contribution using incentives, initiatives, commitment programmes and marketing activity. Overall the role to improve the company’s market position and achieve financial growth.

JOB DESCRIPTION
• Planning, developing and implementing effective marketing communication campaigns.
• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, website, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses
• Writing and producing all marketing & branding collateral, including brochures, letters, emails and websites.
• Understanding the product and customer profile and write thorough specs for each.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion.
• Execute the Digital marketing strategy
• Website management
• Execute the PR & Communication strategy
• Research and develop regular online content
• Any other duties that may be allocated from time to time by the management.

SKILLS & KNOWLEDGE
• Proven experience as marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline
• 2+ years’ experience in Branding and/or Marketing, training in Public relations is an added advantage.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

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Job application procedure
Application Email: recruitment@viscarcapacity.com
Deadline: 20th September 2021

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