Summary
Date Posted: Friday, March 10, 2023 , Base Salary: Not Disclosed

JOB DETAILS:

JOB PURPOSE

Develop and implement brand strategy and marketing plans and follow up on excellent execution standards of the same for the respective Brand.

Key considerations include:

• Having a robust digital plan to drive the Brand
• Being able to link the marketing agenda to the category/ brand growth – in terms of market share, revenues, volumes and portfolio contribution to total business
• Be at the forefront of driving the brand’s pricing by understanding the competitive landscape, own brand margin levels and drivers
• Providing relevant solutions for both ample and modest budget provisions

KEY RESPONSIBILITIES:

Marketing Management
• Developing and executing the Brand’s marketing strategies and plans.
• Note: Ensure digital marketing initiatives form part and parcel of the marketing strategy as this is an important marketing lever.
• Formulating and co-ordinating marketing activities and programs for the respective Brand
• Being resourceful in understanding the market through trade visits, liaison with on-ground teams, market intelligence seeking, analysis of sales data to determine product and market requirements for existing and future products
• Keep abreast of the brand’s margins performance, and the optimal resultant brand prices
• Identifying new opportunities for growth in relation to existing and new products, segments, geographies etc.
• Determining and managing the Brand’s marketing budget.
• Monitoring, reviewing, and reporting on all marketing activities.
Brand Assets
• Have oversight and clarity of the status of all brand assets e.g. marketing artworks, model usage rights, product labels approval status etc.
• Cross Functional Support
• Business Stakeholder Engagement – Work closely with the unit heads, product development team and sales teams to stay abreast of operational capabilities and utilize them as marketing resources as appropriate; Partake in various projects in the respective businesses supported
• Work with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives.
• Regular performance tracking, preferably weekly, and compilation of a report on the same which is circulated to the respective stakeholders.
• Close out all campaigns/ promotions with a duly signed off report.
• Procurement and Merchandise

EDUCATION & EXPERIENCE:
• Degree in a business related field
• Experience: at least 3 years in a marketing related role
• Possess good verbal and written communication skills
• Demonstrate the personal qualities of being a self-starter, organized, results oriented and a team player.

TECHNICAL & GENERIC COMPETENCIES:
• Excellent communication skills both written and verbal.
• Confidence in building relationships, speaking on the phone and face to face.
• Excellent administrative skills with attention to detail.
• Good IT skills including Microsoft Outlook, Word and Excel.
• Strong organizational skills with the ability to multi-task, prioritize workload and meet multiple deadlines.
• Plenty of enthusiasm, creativity and initiative.
• Ability to work as part of a team


Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure

To apply, please send your detailed CV and Cover Letter to jobs@haco.co.ke Please indicate your current salary details, 3 referees and daytime telephone contacts to be received by 13th March 2023.


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