Summary
Date Posted: Thursday, July 22, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Job title: Brand Manager
Recruiter: Recours Four Kenya Consultants Limited
Contract: Permanent

Company Description
Our Client is a leading insurance service provider in Kenya and they a seeking an experienced brand manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales

Job Description
• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements
• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8

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