Vacancy title:
B2C Growth Marketing Manager
Jobs at:
BuuPass Kenya Ltd.Deadline of this Job:
15 February 2022
Summary
Date Posted: Thursday, February 03, 2022 , Base Salary: Not Disclosed
JOB DETAILS:
Overview
The role is overall split into these areas with responsibilities under each
• Content Management
• Data, Analytics & Tracking
• Marketing Automation
• Demand Generation
• Acquisition
• Retention
• Revenue
• Some of the responsibilities include:
o Work with cross-functional team (Product, Services, Sales) to establish growth strategies to support BuuPass’s revenue goals.
o Create, manage and experiment with new user acquisition campaigns.
o Optimise acquisition channels. Reduce CAC and increase ARPU.
o Conceive and execute a wide range of content campaigns to drive education and engagement.
o Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation with the social media manager.
o Strong google analytics and Facebook pixel skills.
o Manage SEO.
o Analyze data to monitor revenue performance and uncover areas for improvement.
o Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
o Create and manage co-marketing campaigns with partners and other bands that align with our user base.
Requirements
• Previous experience in a start-up environment launching and growing new online platforms is ideal
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, be data-driven and keep complex projects moving forward.
• Strong growth track record, with samples and results of past campaigns.
• Outstanding written, oral and organizational ability.
• Knowledge of HTML, CSS, Google Analytics, Photoshop/Canva, SMS and email drip campaigns, Hootsuite (or, other Social Media Management Systems)
• Proficient with Analytics.
• 2+ years experience in SEO, growth marketing.
Education Requirement: No Requirements
Job Experience: No Requirements
Work Hours: 8
Job application procedure
Apply here: https://forms.gle/XjdyL2ft5EEZRJvJ7
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