The amazing story

We're a passionate bunch working from all over the world to build the future of product research together.

Building user-facing experiences is always a risk. And the riskier the decision, the more data we need to fully commit. It’s not easy, however, to validate ideas and get actionable, quantifiable user insights to make decisions confidently, especially before you have a live product or website.

We experienced this first hand while working on our previous startup.
We had a waiting list of 2,000 people willing to test our prototype—and yet no platform easily allowed us to test our product idea at scale.

This is when Maze was born.

Maze began with the belief that product design teams should have easy access to data during the design phase. Since then we have evolved our vision to empower anyone in product and marketing teams to test, learn, and act rapidly. We believe that this is how you build successful user experiences today.

Our values are the driving force behind everything we do at Maze

Our values

Build fast

With speed comes faster learnings. We believe in continuous improvements so that our users get more value faster and we can learn rapidly.

Beautiful always

We’re a design-led company and believe in the power of beautiful design to drive business growth, user satisfaction and ultimately to change the world.

Iterate everything

Everything we do at Maze is an iteration to the next step. We don’t strive for immediate perfection but rather take an experimental approach to everything we do.

Informed by data

We believe in the power of data. And this is why we use data as the basis of our decision-making—but we also believe in going with your gut feeling from time to time. We’re human after all.

Embrace vulnerability

We believe that improving anything starts with the ability to listen to others. Feedback — both internal and external — is vital to everything we do.

Human design

We always consider the human on the other side of every interaction: when we design experiences, develop our product, create marketing materials, or walk you through our product.