What is Fusion?

Fusion is a Private Equity Firm focused on Real Estate investment and Fund Management based in East Africa, founded  in 2006. All of our profits have been re-invested in the business, and we have grown into a leading and pioneering Real Estate and Fund Management firm in East Africa.

A Fusion of Opportunities:

Fusion provides services in African Real Estate and Fund Management. We aim to serve the needs of this fast developing market by creating outstanding buildings for people to live, work and relax in.

A Fusion of Objectives:

We are building scale by remaining close to our chosen marketplace.  We live where we invest, creating a unique pipeline of opportunities from our research and network of local contacts. “Keeping it real” is very important to us: successful investment outcomes are about good judgment, good relationships and good systems. This quality-first approach is serving us well.

We achieve this by:

• Rigorously analysing the risk in any investment and performing appropriate due diligence
• Keeping it real, and investing only where common sense supports the results of analysis
• Investing only where we believe the fundamentals of management, environment and performance are attractive
• Sticking closely to the ILPA guidelines, including a zero tolerance approach to corruption
• Giving our people good training, a stimulating working environment, and financial rewards aligned with our investors’ interests
• Investing only where we have genuine local insight
• Ensuring that deals are legally executed with rigour and intelligence
• Realising that it is not just about putting money in and waiting for an exit opportunity: our view is that growth needs to be mentored and overseen throughout the life of the investment

Clients of many different kinds come to Fusion Capital. We help those with undeveloped land to realise the locked-up value and develop potential. We help entrepreneurs to build on their founding visions. Through our partners we have become one of the most reputable and leading Joint venture Partners in East Africa.

In short: we help those who want to build, to build.

A Fusion of Philosophies:

We are a commercial organization, of course. But we strongly believe that, in the long run, commercial rewards derive from a disciplined and ethical approach to business. Our business values are summed up in Fusion’s “Three Rs”:

RIGOROUS
We use our experience and our intelligence to analyze opportunities and to deliver quality investment performance. We look – then look again – before we leap. We value our reputation. We prefer steady, long-term growth to unnecessary short-term risk. We have zero-tolerance of corrupt practices in our own business, and when dealing with others.
RESPONSIVE
We are a commercial organization, motivated by targets and the need to deliver. We understand that investors are seeking healthy returns in a market where risk must be managed. We understand the needs of emerging entrepreneurial businesses. We flex our services to suit the needs of the markets where we operate. We work in partnership with our clients, to deliver mutually advantageous outcomes.
ROOTED
We live where we invest – in Africa. We respect the people and places with whom we have an investment relationship, complying with the law and dealing sensitively with local differences. We have a substantial presence in the markets where we offer financial services. We believe in the power of relationships to deliver a quality deal-flow.

We also believe in following the Fusion Ten Commandments:

1. Always do your best, go the extra mile, take initiative, and continuously improve yourself.
2. Be honest with others, be honest with yourself, be transparent and face reality.
3. Reward people on the basis of merit.
4. Trust your colleagues’ motivation, and trust in their skills to get the job done.
5. Do not write what you can speak.
6. Put the organization’s interests ahead of your own, and behave as if everyone is in it together.
7. Junior people are expected to challenge senior people. What matters is the quality of an idea, not the title of the person giving it.
8. Be curious, open to outside thinking, and willing to experiment. Seek the best, wherever it is.
9. Find out the facts – it is facts, not opinions, which ultimately count.
10. Feel a sense of urgency – it is a race without a finishing line.

Fusion Group Mission

We aim to:

• Deliver healthy returns for our investors, whilst managing the risks inherent in a vibrant emerging marketplace.
• Provide growing African businesses with access to innovative, well-priced and effective financial solutions
• Observe good governance at all levels and be good corporate citizens in all our countries of operations

Remaining true to our roots

Our aim is to build scale across East Africa, the Great Lakes region and beyond, by remaining true to our founding principles:

• We will grow by remaining close to our chosen marketplace;
• And by continuing to put quality – of all kinds – firmly in first place.

Our ambition is to become synonymous with The African Growth Story. Our aim is to grow our own business, and the businesses of the companies we back, so that we are fully part of that story.

En route, we will observe good governance at all levels, remain compliant with regulatory law in all of our countries of operation, and protect our reputation as a quality-first operator in a potentially volatile investment environment, whilst striving to make above-average returns for our investors.

We will strive to be a good corporate citizen in our countries of operation, contributing to local social initiatives, complying with international best practice regarding the environment, and providing high quality careers and training to our staff.

Our vision is: To become synonymous with the African growth story.

As part of our Corporate Social Responsibility programme, Fusion works with a registered UK charity, “Kibera In Need” (KIN), and its local NGO partner in Kenya, Riziki.

KIN works to provide access to education, health care and psycho-social support for vulnerable children in the Kibera settlement in Nairobi, Kenya. Fusion assists both through financial contributions and through staff involvement in projects.

“The Kibera” is a slum area of 2.5 sq. Km which is home to at least 800,000 people. It has a range of economic and social problems including sanitation, security, nutrition, health (a high proportion of residents are affected by HIV), social conflict, and abuse. KIN’s child sponsorship scheme provides vulnerable children with primary education, and – unusually – extends this support to secondary education and vocational training. The aim: to help some of the least advantaged some chance of participating in Kenya’s growth story.

KIN & Riziki also operate a feeding programme and a Nano-Finance scheme for Kibera residents, who are also care-givers to the children. Riziki particularly favours business-related solutions to poverty. For example: a self-financing solar lighting project, launched in 2012. For more information on KIN,

Project Last Mile is a cross-sector partnership uniquely positioned to tap into one of the widest reaching business systems in Africa and leverage top skills and experience to strengthen health systems.

Project Last Mile was initiated in response to a request to Coca-Cola from The Global Fund and the Gates Foundation. These organizations were making considerable investments in African countries, but found that country supply chains struggled to get medicines to the health facilities where people collect them.

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