Vacancy title:
Consultancy to Conduct Outcome Assessment of Media Engagement for Housing Behavior Change
Jobs at:
Habitat for Humanity InternationalDeadline of this Job:
31 December 2022
Summary
Date Posted: Monday, December 19, 2022 , Base Salary: Not Disclosed
JOB DETAILS:
Some of the evaluation questions we seek to answer include:
• To what extent the programme-built awareness, expanded knowledge, shifted attitudes, and motivated uptake of housing solutions by low-income households,
• How and to what extent the media engagement influenced attitudes or shifted opinions and motivated change in behavior among market actors? i.e., allocation of resources on information-sharing strategies and platforms, understanding information needs of primary market.
• What impact has the programme had on the media landscape to create content on affordable housing solutions. Assess if other media companies been influenced to create content on affordable housing solutions and what the influencing factors were for this. In addition to capturing the types of content being developed and how, if any, they have impacted low-income households.
• An analysis of emerging opportunities for more engagement with media by households, market actors and other media platforms.
• What enabling factors (finance, policy, legal, etc) are important to support scaling up of media interventions to drive systemic change in the Kenyan housing market,
• An assessment of the appropriateness of the intervention to meet the intended outcomes. Do the stakeholders involved have recommendations for how this can be improved if scaled up? is the content developed appropriate to aid households in making better decisions about affordable housing solutions?
• Scope of the work
This assessment will measure impact of the media intervention as designed at the three levels of the intervention logic and assumptions made as below:
• At household level
• Households, fundis and contractors procure/purchase affordable housing solutions featured in the media programme.
• Households, fundis and contractors use affordable Housing solutions featured in the media programme.
• Households live in decent and affordable homes.
At sector level
• Relevant sector actors are convinced of affordable housing programme business case and advertise their housing solutions through the media house
• Sector advertisers are willing to use/invest on mainstream media as a channel of communication
• Sector advertisers understand edutainment format and see value in disseminating information through this format.
• Commercial advertisers continuously develop content that target households, fundis and contractors.
• The demand stimulated by this media intervention will be attractive and lead to crowding in by other media houses and sector actors.
Job Experience: No Requirements
Work Hours: 8
Level of Education: Bachelor Degree
Job application procedure
If you are interested in an internship with the HFHI Africa Area Office and you meet the requirements of this position, please send in one document that has your motivation letter and CV in English indicating the position you are applying for in the subject line to the email afrnairobiinfo@habitat.org
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