Summary
Date Posted: Wednesday, February 05 2025, Base Salary: Not Disclosed

JOB DETAILS:

Sales & Marketing Manager

Job Responsibilities
• Generating unique sales and marketing plan.
• Creating engaging advertisements, emails, and promotional campaigns.
• Driving strategies to increase the college awareness by observing the market, competitors, and industry trends.
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their targets.
• Gathering, investigating, and summarizing market data and trends to draft reports.
• Implementing new sales, marketing, and advertising plans.
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
• Develop an annual sales team training program meant to aid the accomplishment of marketing and sales goals.
• Identify different consumer (students & parents) requirements to properly identify marketing opportunities.
• Collaborate with other managers and key employees to achieve important goals.
• Crafting strategies for all Marketing teams, including Digital, field activations, Advertising, Communications, and Creative for the department.
• Setting, monitoring and reporting on team goals.
• Design branding, positioning, and pricing strategies.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Analyze consumer behavior and wants to determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Monitor competition (acquisitions, courses, tuition fees pricing changes, and new products and features).
• Coordinate sales and marketing efforts to boost brand awareness.
• Participate in the quarterly and annual planning of company objectives.
• Any other assignments as given by the supervisor from time to time.

Other Requirements
• An undergraduate Degree in Sales, Marketing, Business Administration, or a related field.
• A Master’s Degree in Sales, Marketing, or Business Administration will be an added advantage.
• A minimum of 5 years of substantial relevant experience, preferably in a learning institution.
• Expert knowledge of sales and marketing strategies, tools, and techniques, with proven success in driving revenue growth and market share.
• Experience in managing sales pipelines, customer relationships, and marketing campaigns to achieve organizational goals.
• Proven ability to provide strategic advice and insights to senior management to support business growth and market positioning.
• Experience in writing and delivering detailed sales reports, market analysis, and marketing strategies to internal and external stakeholders.
• Experience working in a results-oriented environment, managing multiple projects and meeting sales targets within tight deadlines.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to build and maintain client relationships.
• Ability to analyse and interpret market trends and sales data, translating them into actionable strategies.
• Proficiency in sales and marketing tools and platforms, such as CRM systems (e.g., Salesforce), Google Analytics, and MS Excel.
• High levels of discretion and professionalism in handling sensitive client and organizational information.
• Project management and organizational skills, with a demonstrated ability to manage cross-functional teams and budgets effectively.
• Creative problem-solving skills, with the ability to identify and implement solutions for complex challenges in sales and marketing.
• A strong focus on customer satisfaction and retention, with an ability to identify gaps in client needs and provide solutions aligned with best practices.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

go to method of application »
https://www.myjobmag.co.ke/job/sales-marketing-manager-rose-avenue-group

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