Summary
Date Posted: Wednesday, September 14, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Overall Job Purpose
The Brand Manager will be responsible for facilitating brand activation through monitoring and evaluation so as to deliver the brand strategy.

Principle Accountabilities
• Formulating and assisting in brand activation and maintenance interventions.
• Facilitate development of branding material as well as advertising campaigns.
• Monitor and evaluate the brand against set benchmarks and industry best practice to deliver optimal value addition to the business
• Forecast and ensure that the brand is in tandem with the business strategy to enhance HFDI’s business and brand equity.
• Preparation and presentation of relevant reports for management decision making.
• Analyze how our brand is positioned in the market and develop targeted consumers insights
• Take brand ownership and provide communication strategies that bring the brand strategy to life
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Develop briefs that drive creative development and create motivating stimulus to get targeted population to “take action”
• Monitor and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor marketing, PR and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies
• Liaise with the advertising, digital & PR agencies to ensure delivery is timely and reflective of the brand positioning
• Take custody of the brand image in terms of publicity, branding, uniformity of collateral and look and feel

Minimum Qualifications, Knowledge and Experience
• A Business-Related degree froma recognized university.
• Chartered Institute of Management certification (CIM) is an added advantage
• 3 - 5 years’ experience of brand management preferable a financial institution.

Key Competencies and Skills
• In-depth understanding of the branding and creative briefing/development process
• Ability to think creatively and innovatively
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Strong research and analytical skills


Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure

Use the link(s) below to apply on company website.
Brand Manager

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